appy.agency

Custom software studio · senior team · fixed price

Your business isn’toff-the-shelf.

Your software shouldn’t be either.

We build a custom CRM around how your company actually works.

CRM, workflow automation and AI — built around your records, your language and your team.

Free · about 10 minutes · no signup · leave with a real scope and price

N
Northstar Custom CRMField service operations

New request triaged

AL

Dispatch control

Friday, 25 July · Bucharest service area

Today12 jobs
SLA risk1 job
Utilisation86%
Scheduled€8,420
Search jobs, assets, customers or sites
Job & customerStatus

Ionescu Residence

JOB-2481 · Boiler pressure fault

Gold · 4h SLA

SLA risk

Atlas Offices

JOB-2479 · Quarterly maintenance

Planned service

In progress

North Dental

JOB-2476 · HVAC inspection

Silver · 8h SLA

Confirmed

Mara Popescu

JOB-2472 · Emergency callout

Pay as you go

Completed
200+ products shipped
Prototype in about one week
Fixed price before we build
No per-seat tax
Your code. Your data. Your accounts.
200+ products shipped
Prototype in about one week
Fixed price before we build
No per-seat tax
Your code. Your data. Your accounts.

What actually changes

Less chasing. More running the business.

The product is not the dashboard. It is the operational change behind it: fewer gaps, clearer ownership and work that keeps moving.

Before · 01

Details scattered across inboxes, sheets and memory.

With Appy

One live record holds the owner, history and next action.

Before · 02

Status means asking the team or holding another meeting.

With Appy

Every job shows its stage, blocker and next move.

Before · 03

Handoffs happen only when somebody remembers.

With Appy

Rules and Copilot move routine work—with an audit trail.

Before · 04

Every new problem adds another disconnected subscription.

With Appy

One owned system grows around the operation, without seat tax.

Best fit: teams where off-the-shelf software forces daily workarounds, duplicate entry or decisions made without a reliable operational view.

One system. Your shape.

Less software.More control.

One connected workspace for customers, work, money and decisions. Then we automate the parts no human should repeat.

Map my operation

01 · AI inside the workflow

Ask for a plan. Keep the final say.

Copilot reads only the records your role allows, explains the impact and waits for approval before changing live work.

Tomorrow’s dispatch exceptions

3 affected jobs · 1 SLA risk · €286 potential spend

Live CRM data
On schedule9
Needs decision3
Technicians4/5
1

JOB-2492 · Horizon Pharmacy

3h 12m

Valve actuator not reserved

2

JOB-2495 · Atlas Offices

7h 40m

Assigned technician unavailable

3

JOB-2497 · North Dental

Tomorrow

Filter kit requires collection

Evidence Copilot may read

Operator permissions
Team calendar
Live stock
SLA terms
Supplier pricing

02 · Work that moves itself

One approval. Five pieces of admin disappear.

A real approval becomes an owned project, reserved capacity, allocated materials, a deposit invoice and a customer plan. No retyping, with guardrails and a complete audit trail.

Automation run · AUT-4821

Started by a real business event, not a timer
Running safely

Trigger

Q-1842Approved

Reception desk · Hotel Nord

Bespoke oak and brass · delivery requested 18 Aug

Value€6,840
Gross margin41.5%

Pre-flight guardrails

Margin above 32% floor
Deposit terms accepted
Delivery date has capacity

Operational execution

Five systems updated from one approval

0/5 complete

Project and owner created

JOB-2504 · Mara I. · Delivery 18 Aug
Checking…

Workshop capacity reserved

Bench 3 · 46 production hours
Queued

Materials allocated

Oak 18/18 · brass 12/12 · oil 2.4L
Queued

Deposit invoice drafted

INV-DRAFT-882 · €2,052 · due in 5 days
Queued

Customer milestone plan ready

Approval, production, QA and delivery dates
Queued
Admin time removed12m 40s
Manual retyping0 fields
Customer waitSame-day plan

Every write is logged, reversible and assigned to the automation rule that made it.

Software shaped by the vertical

Same craft.Different business.

A useful CRM speaks the language of the operation. Explore how records, stages and operator actions change across industries.

Find your vertical

Four businesses. Four different operating surfaces.

Pick the problem your team recognises. The records, constraints and operator decision all change.

Windward Custom CRM

Bookings · fleet · instructors · weather

Interactive workflow
Operational problem

A wind warning hits a fully booked teaching day.

Decision the CRM supports

Find one safe slot with the right boat and instructor.

Commercial outcome

£1,240 revenue protected

Departure board

4 sessions · 17 students · 4 boats
1 disruption
09:00

RYA Level 2

Boat 3 · David
6/6Weather hold
11:30

Private lesson

Boat 1 · Emma
2/2Confirmed
14:00

Taster sail

Boat 2 · Unassigned
4/6Confirmed
16:30

Sunset sail

Boat 4 · Mark
5/8Confirmed

Operational resultSix students rebooked, the instructor retained and no boat double-booked.

Explore the sailing school CRM

Built from your reality

One size fits nobody.

Show us how the business moves. We’ll shape the software around it.

A dental clinic, a contractor and a sailing school should never be forced through the same pipeline.

Examples rotate automatically. Search dozens of industries to find yours.

No agency fog

Start real.Stay in control.

Every stage ends with something useful and no stage traps you into the next. Scope and price are agreed before work begins; monthly care is optional after launch.

01

€0

About 10 minutes

Free software plan

Tell our AI analyst how work really moves. Leave with a plain-English workflow map, the first scope worth building and a realistic total price.

Workflow and bottleneck map
Recommended first scope & price
02

€500

Usually one week

Working prototype

We build one real workflow — the riskiest or most valuable slice — using your language and sample data. Your team tries it before a larger commitment.

Clickable custom CRM workflow
Tested and refined with your team
03

€3k–€9k

Typically a few weeks

Fixed-price build

Once the prototype proves the shape, we complete the system at an agreed price: roles, data, integrations, automations and team training.

Production launch & data migration
Your code, data and accounts
04

€100–€500/mo

Optional after launch

Maintenance & improvements

We keep the system hosted, monitored, secure and compatible, fix issues, and use the agreed monthly capacity for the changes and improvements your team needs.

Hosting, monitoring & maintenance
Improvements included every month

No per-seat licences and no surprise maintenance invoices. The monthly plan is sized to the system and the improvement capacity you want; cancel it and take over at any time.

FAQ

The questions owners ask before saying yes.

Anything missing, bring it to the call.

What happens in the free analysis?

Ten minutes, right on this site. Our AI analyst (OpenAI's latest GPT model) interviews you about how your business runs: your customers, your pipeline, the busywork. You watch your system take shape live, and you leave with a downloadable project plan and a real price — no email, no signup, no obligation. Prefer a human? Book the free call and we'll do the same together.

What does a custom CRM actually cost, all-in?

You can start for €500 — a working prototype of the core. A full build is €3,000–€9,000 fixed (quoted after the free analysis), then €100–€500/mo to run it, depending on complexity. A typical first year lands around €6,000–€10,000 total. Expensive next to a Pipedrive subscription; cheap next to the admin hire it replaces — and unlike the subscription, you own it.

Can we start small and grow later?

That's the whole model. Begin with the €500 prototype, use it, and add modules only as you discover you need them — a customer portal here, an automation there. You're never forced into a big up-front bet, and each step stands on its own.

You use AI to build this — should that worry me?

The opposite. We develop with Claude (Anthropic's AI) openly: it's how a small senior team ships enterprise-grade systems in weeks and keeps quality high. Senior humans still architect, review and own every decision. And your CRM ships with an AI copilot your team can talk to.

What's this AI copilot inside the CRM?

An assistant that lives in your system and works on your data. Ask it in plain language — “find every unpaid invoice,” “book Marta for Tuesday and text her,” “summarise this client” — and it reads, writes and updates records for you. No hunting through forms.

Do we own it?

Yes — fully. The code, the data, the hosting accounts, everything is in your name from day one. If we part ways, you get documentation and a handover, and the system keeps running without us. No lock-in, no exit fees.

My business isn't a typical one.

None of the 200+ we've built were typical either — a furniture factory and a music festival have nothing in common. Underneath, every one is records, stages, people, money and automations. If your business runs on things that move through steps — and every business does — the skeleton fits.

How fast until my team is actually using it?

The prototype is usable in about a week. The full build takes a few more, but your team is clicking around a working version early and shaping it as we go. On go-live day your data is already migrated in — nobody starts from an empty screen.

Is our data safe? We're in the EU.

So are we. Everything runs in your own accounts on GDPR-compliant, EU-hostable infrastructure, and you control access. If your data can't leave the building, we can deploy on your own hardware.

Your first useful deliverable is free

Make workwork better.

Spend ten minutes with our AI analyst. Leave with a clear blueprint, sensible first scope and real price — whether you build it with us or not.

Build my free planBook a human call

No signup · no obligation

Build my free software plan