Details scattered across inboxes, sheets and memory.
One live record holds the owner, history and next action.
Custom software studio · senior team · fixed price
Your software shouldn’t be either.
We build a custom CRM around how your company actually works.
CRM, workflow automation and AI — built around your records, your language and your team.
Free · about 10 minutes · no signup · leave with a real scope and price
Dispatch control
Friday, 25 July · Bucharest service area
Ionescu Residence
JOB-2481 · Boiler pressure fault
Gold · 4h SLA
Unscheduled
SLA riskAtlas Offices
JOB-2479 · Quarterly maintenance
Planned service
Today · 11:00
In progressNorth Dental
JOB-2476 · HVAC inspection
Silver · 8h SLA
Tomorrow · 09:00
ConfirmedMara Popescu
JOB-2472 · Emergency callout
Pay as you go
Yesterday · 16:40
CompletedWhat actually changes
The product is not the dashboard. It is the operational change behind it: fewer gaps, clearer ownership and work that keeps moving.
Details scattered across inboxes, sheets and memory.
One live record holds the owner, history and next action.
Status means asking the team or holding another meeting.
Every job shows its stage, blocker and next move.
Handoffs happen only when somebody remembers.
Rules and Copilot move routine work—with an audit trail.
Every new problem adds another disconnected subscription.
One owned system grows around the operation, without seat tax.
Best fit: teams where off-the-shelf software forces daily workarounds, duplicate entry or decisions made without a reliable operational view.
One system. Your shape.
One connected workspace for customers, work, money and decisions. Then we automate the parts no human should repeat.
Map my operation01 · AI inside the workflow
Copilot reads only the records your role allows, explains the impact and waits for approval before changing live work.
Tomorrow’s dispatch exceptions
3 affected jobs · 1 SLA risk · €286 potential spend
JOB-2492 · Horizon Pharmacy
3h 12mValve actuator not reserved
JOB-2495 · Atlas Offices
7h 40mAssigned technician unavailable
JOB-2497 · North Dental
TomorrowFilter kit requires collection
Evidence Copilot may read
Operator permissions02 · Work that moves itself
A real approval becomes an owned project, reserved capacity, allocated materials, a deposit invoice and a customer plan. No retyping, with guardrails and a complete audit trail.
Trigger
Bespoke oak and brass · delivery requested 18 Aug
Pre-flight guardrails
Operational execution
Project and owner created
JOB-2504 · Mara I. · Delivery 18 AugWorkshop capacity reserved
Bench 3 · 46 production hoursMaterials allocated
Oak 18/18 · brass 12/12 · oil 2.4LDeposit invoice drafted
INV-DRAFT-882 · €2,052 · due in 5 daysCustomer milestone plan ready
Approval, production, QA and delivery datesEvery write is logged, reversible and assigned to the automation rule that made it.
Software shaped by the vertical
A useful CRM speaks the language of the operation. Explore how records, stages and operator actions change across industries.
Find your verticalFour businesses. Four different operating surfaces.
Pick the problem your team recognises. The records, constraints and operator decision all change.
A wind warning hits a fully booked teaching day.
Find one safe slot with the right boat and instructor.
£1,240 revenue protected
Departure board
4 sessions · 17 students · 4 boatsRYA Level 2
Boat 3 · DavidPrivate lesson
Boat 1 · EmmaTaster sail
Boat 2 · UnassignedSunset sail
Boat 4 · MarkBuilt from your reality
Show us how the business moves. We’ll shape the software around it.
A dental clinic, a contractor and a sailing school should never be forced through the same pipeline.
Examples rotate automatically. Search dozens of industries to find yours.
No agency fog
Every stage ends with something useful and no stage traps you into the next. Scope and price are agreed before work begins; monthly care is optional after launch.
€0
About 10 minutes
Tell our AI analyst how work really moves. Leave with a plain-English workflow map, the first scope worth building and a realistic total price.
€500
Usually one week
We build one real workflow — the riskiest or most valuable slice — using your language and sample data. Your team tries it before a larger commitment.
€3k–€9k
Typically a few weeks
Once the prototype proves the shape, we complete the system at an agreed price: roles, data, integrations, automations and team training.
€100–€500/mo
Optional after launch
We keep the system hosted, monitored, secure and compatible, fix issues, and use the agreed monthly capacity for the changes and improvements your team needs.
No per-seat licences and no surprise maintenance invoices. The monthly plan is sized to the system and the improvement capacity you want; cancel it and take over at any time.
Anything missing, bring it to the call.
Ten minutes, right on this site. Our AI analyst (OpenAI's latest GPT model) interviews you about how your business runs: your customers, your pipeline, the busywork. You watch your system take shape live, and you leave with a downloadable project plan and a real price — no email, no signup, no obligation. Prefer a human? Book the free call and we'll do the same together.
You can start for €500 — a working prototype of the core. A full build is €3,000–€9,000 fixed (quoted after the free analysis), then €100–€500/mo to run it, depending on complexity. A typical first year lands around €6,000–€10,000 total. Expensive next to a Pipedrive subscription; cheap next to the admin hire it replaces — and unlike the subscription, you own it.
That's the whole model. Begin with the €500 prototype, use it, and add modules only as you discover you need them — a customer portal here, an automation there. You're never forced into a big up-front bet, and each step stands on its own.
The opposite. We develop with Claude (Anthropic's AI) openly: it's how a small senior team ships enterprise-grade systems in weeks and keeps quality high. Senior humans still architect, review and own every decision. And your CRM ships with an AI copilot your team can talk to.
An assistant that lives in your system and works on your data. Ask it in plain language — “find every unpaid invoice,” “book Marta for Tuesday and text her,” “summarise this client” — and it reads, writes and updates records for you. No hunting through forms.
Yes — fully. The code, the data, the hosting accounts, everything is in your name from day one. If we part ways, you get documentation and a handover, and the system keeps running without us. No lock-in, no exit fees.
None of the 200+ we've built were typical either — a furniture factory and a music festival have nothing in common. Underneath, every one is records, stages, people, money and automations. If your business runs on things that move through steps — and every business does — the skeleton fits.
The prototype is usable in about a week. The full build takes a few more, but your team is clicking around a working version early and shaping it as we go. On go-live day your data is already migrated in — nobody starts from an empty screen.
So are we. Everything runs in your own accounts on GDPR-compliant, EU-hostable infrastructure, and you control access. If your data can't leave the building, we can deploy on your own hardware.
Your first useful deliverable is free
Spend ten minutes with our AI analyst. Leave with a clear blueprint, sensible first scope and real price — whether you build it with us or not.