A father-and-daughter team runs a whole furniture business from one Airtable

A small, family-owned furniture business — design, manufacturing, e-commerce, fulfilment, all under one roof. The people running it day-to-day are a father and daughter. They want to keep building furniture and growing the business — not chasing orders through five disconnected tools. They came to us with a simple ask: make the commercial side run itself, so they can stay in the workshop.

What we built

An Airtable base of operations that ties together every commercial workflow: the product catalog — every piece, every variant, every photo, every spec — lives in Airtable and syncs both ways with Shopify; orders flow from the Shopify storefront into the base automatically, with status, customer, and shipping details attached; fulfilment routes through a 3D warehouse system — which item is where, what’s reserved for which order, what’s ready to ship; and API integrations stitch Shopify, the warehouse, and the automation layer together so the father and daughter never have to copy data between systems. The base is the single screen they open in the morning. Everything they need to know about commercial operations is one click away.

How we built it

Airtable is the operations base — the single source of truth for catalog, orders, customers, and fulfilment status. Workflow automations stitch Shopify and the 3D warehouse system into Airtable: a new Shopify order arrives, Airtable creates the record, the warehouse system gets the picking instructions, status updates flow back. API integrations handle the cross-system writes. The two managers see one consolidated view; the rest is plumbing.

The outcome

A family business with a workshop and a storefront, both running quietly under two managers. The commercial side handles itself in the background — orders captured, fulfilment triggered, status visible — so the father-and-daughter team can focus on what they actually love doing: making furniture.